The phenomenon of Lyubov Soboleva: how to make money on instagram

I am not an instapiator!

There is such a profession - to promote accounts. Not easy, but very interesting. Love Sobolev went to her for several years. A journalist by training, she worked as a presenter on television, then received a second diploma - management of the organization. She worked in various companies, including on TNT and Zvezda channels. But she finally found herself on Instagram.

- I immediately created an account as a work page, not a personal page. Initially, I did not make a serious bet on him. I wanted to maintain a page so that I would be more comfortable working with bloggers about my clients. Then the account developed. I can’t say that I spend too much effort on it, but, nevertheless, it grows and brings good results, ”says Lyubov Soboleva. - I’m not only an installer, I am engaged in classic PR, as well as promotion in social networks and work with celebrity. Just on instagram people are more interested in reading about instagram. Demand for such a profession is growing, there are many people who want to keep their accounts properly and do not want to spend their time on them. They want to delegate this work to someone, and it is better if it is a professional who understands this field.

I can’t say that some new profession has crystallized out - instapirovshchik. The closest thing is to call it an SMM manager who doesn't care if he is engaged in Instagram, or Facebook, or Vkontakte. This is a popular branch in PR today.

Love speaks dry, on business. Does not weigh every word, but builds phrases deliberately, there is no “water” in speech. As it is not in the texts of articles that it prepares for its readers. Only clear advice, only sound strategies. Difficult places are sorted out, not a single question under the post remains unanswered. Bored? Not enough cats and non-meat? Nothing like this. Here they inspire and motivate.

- Many complain that Instagram is becoming boilerplate: the same content plans wander from one account to another, the same dating posts and sfs, like carbon marathons. Do you agree with that?

- Complaints become stereotyped. Yes, there are sufferers who go from post to post and lament how tired they are of everyone, how tired they all are. Moreover, they are subscribed to 400 people and not just signed, but actively read, leave comments, like. It seems to me that this is already a certain law of the genre. As long as there is a backlash on the content, even negative, it means that it works. If you don’t react to posts at all - that’s bad. On the example of my account, I see how many people want to develop their blog or their online store through Instagram. And they suffer from the fact that "Instagram is not the same" exactly as long as they themselves do not have to deal with it. Until they decide to promote their account. And then they adopt the very same patterns that they supposedly got tired of and which irritated them so much.

Three girlfriends, three partners

Love has been living in Moscow for eight years, and she was born and raised in Chelyabinsk. An affair with the capital developed without tears: the city picked up a successful girl, circled in its rhythm and put it into orbit of success. At the top, she was not left alone, next to her faithful and trusted friends.Three major bloggers, three cool PR men for another cup of coffee once discussed not only new promotion algorithms, but also their own agency. Their names are known to everyone who spends work and personal time on Instagram: a Muscovite living in the Emirates, Svetlana Fateeva @ssfat and Evgenia Markova @planiruem_vmeste, who recently gave birth to royal twins.

- My motivation for the birth of new ideas is professional tasks. There is a problem and you need to find an original solution to it. For example, our PR Cafe - an idea arose from demand. A lot of people came to me who wanted me to promote them on instagram, ”Lyubov continues. - But since there are only 24 hours in a day, and I'm not rubber, we began to think about an alternative. And we decided to create this agency with girls, whom I really love as people and respect as professionals. This agency is not the cheapest that is on the market, but we have no intention of promoting everyone. We want to work with a small number of clients, but we will be able to devote more attention to them, develop projects more qualitatively and these will be really noticeable Instagram stories.

Customer names are not disclosed, because mostly personal brands are promoted and calling them is not very tactful. Each blogger comes up with a certain image, which depends on the psychotype of the person, the characteristics of his character, the advantages of his appearance, inner world. The style of the account determines what a person does, his profession or occupation.

- On Instagram you can and should be friends. I communicate with many bloggers closely and confidentially and I know that even in virtual reality there is a place for warm, sincere relationships. I have never come across reproaches. I also do not allow conflicts between clients, between promoted sites, and I also teach the participants of my “Business on Instagram” marathon.

“51 major bloggers are participating in this marathon,” continues Lyuba. “Do you know why they are successful?” Because they never stop in their development. Because they are always ready to listen to healthy criticism and look at the situation broader. Listen to experts, look at your account from a different angle.

About the book, about coffee, about movement

In the spring of 2017, the first book by Lyubov Soboleva “The Instagram Phenomenon” will appear on the shelves of the country's bookstores. TV presenter Irena Ponaroshku acted as a reviewer, and psychologist Larisa Surkova, female motivator Mila Levchuk, producer Petr Ploskov and other famous insta-bloggers shared their experience in achieving virtual heights. The book is written as an instruction for use. According to the author, when the last page is turned over, the reader will have a full, popular, earning account. The publication has not yet left the printing house, but Luba’s subscribers are already asking to write about how to develop a small business from scratch, not only in the IG. The idea has already been voiced by the editor of the publishing house, a discussion is underway.

- I did not expect that I would feel such pleasant emotions about the release of the book. That is, when we discussed the issue with the publishing house AST, I can’t say that I was in some kind of creative flight. Because it's about the Internet, in which everything changes every three seconds. And I had fears: will the information that I give in the book be relevant at the time of release? It reassures me that the general principles of advancement are unchanged. You know, there is such a philosophical thought, one of my friends told me, I myself am far from all kinds of esoteric moments - global achievements are akin to giving birth to a child. Maybe not so pathetic, but I really feel some similar sensations in relation to my book.

- Love, what is the future of instagram?

- This question is not for me, I am not from the program “Battle of psychics”. Judging by what is happening now, and by how many innovations appear, how much money is invested in the IG by its creators and owners, I think that everything will be fine and for a long time.

What else remains outside the scope of PR-blog Love? Favorite drink: Americano without sugar, milk and syrup.Beloved daughter: four-year-old Eve. And a beloved family: mother, grandmother, brothers.

- What else? I am a workaholic, but this is probably understandable. I can’t imagine myself as a housewife, although I have real respect for such women, - Love smiles and finishes the interview. Things are not waiting, you need to move on.