About ten years ago, a new way of acquiring goods began to gain fashion: without leaving home, choosing from a wide range, buying at a bargain price. This method is called “joint purchases” or simply a joint venture.
“Everyone regularly purchases clothes, shoes, cosmetics, hobby goods, and much more,” says Olga Peshkicheva. - Most are used to doing this in stores. But you can buy familiar or new products, cooperating with other customers and making orders via the Internet directly from the manufacturer at a wholesale, which means lower price. The organizer of this "cooperation" becomes an intermediary between customers and the supplier, he works for a fixed fee. This is a joint purchase.
“We want to buy from you!”
- It turns out that participation in the joint venture is beneficial to the buyer?
- For most products - yes, the purchase is cheaper. In a separate category, we allocated consumer goods without individual characteristics (common creams, shampoos, cleaning products, etc.): the price in the joint venture for them may not differ from the price in the supermarket simply because of the pricing peculiarities. However, the joint venture gives an advantage in the choice, expands the range. This is especially true for our customers living in villages where there are points of delivery of orders. There, the joint venture is often the only way to purchase something more than a meager set of goods in a rural store.
- Surely there are difficulties with purchases in this way?
- The main "minus" - the product can not be "felt", try on, try. It is not always possible to choose the right size or to guess how the clothes will “sit down” in the figure. Yes, and the quality of the goods through the monitor can not be determined. Here are some suggestions.
- If in doubt, place orders with manufacturers whose dimensional grid is familiar and the patterns fit. You can start by buying children's clothing, for example: take on growth, then you will orient in size.
- Another important point: when ordering goods at a very low price, do not expect high quality. This is especially true for Chinese products. However, sometimes well-known brands give super-discounts, however, things can have minor defects.
- Reviews will be of great help in choosing: look for them on the Internet and on the joint venture website (there is such a section on any website, there participants and organizers of purchases write about the dimension of things, quality, features of the goods, and so on).
- If suddenly the goods didn’t suit you, refer to the "annex" section. Since things are purchased at a low price, they are readily bought by other site visitors.
- How did you come up with the idea to organize a joint venture website in Samara?
- For a long time I lived in Tomsk and got used to dressing the whole family on a joint shopping venue. When we moved to Samara, we saw that this business is not well developed here. And the puzzle in my head has developed. We bought software, a computer to host the site. The husband acted as a sponsor, since at that moment I was on maternity leave.
At first, both my husband and I, what to hide, did not regard this occupation as a business, but as a hobby that brings a small income. Now it’s clear that this opinion was a mistake. When we decided to devote all our efforts to developing the site 63pokupki.ru, my husband quit his job and we began to work together.So our business has grown into a successful family business.
- How did your joint venture develop?
- The site has been operating for seven years, and during this time we have come a long way. Initially, the site worked exclusively on the enthusiasm of mothers who were sitting on maternity leave. Indefatigable energy did not allow them to simply "sit", they wanted to do something, at the same time having a small bonus - to buy what they need for the family at a wholesale price.
Now, of course, is a completely different matter. Each organizer is registered as an individual entrepreneur, pays taxes and insurance premiums. We have our own fleet to deliver orders to points of delivery, which are already more than 130, and this number is growing. Points of delivery 63pokupki.ru are open in the Volga region, we deliver orders by Russian Post or transport companies in the country, where we have serious discounts. Every day we receive requests - "Open a point in Moscow (Petersburg, Saratov, Kazan), there is no such convenient site, we want to buy from you."
We are constantly working on the technical component of the site, trying to make joint purchases understandable and convenient for customers. I'm not talking about how significantly expanded the choice of goods.
Don't be afraid to start
On Instagram, Olga regularly appears before subscribers in new outfits: now fashionable sports pants, now a dress, then boots. Normal women's page. Which the owner is actively using to promote her business.
- Many customers - participants in joint purchases - literally live on the Internet, so it’s convenient for them to communicate with us through social networks, - Olga explains. - We have groups in the main social networks, in addition, I have a @pesholga personal page on Instagram, where I show my acquisitions and at the same time advertise purchases. With remote purchases, there are always not enough product reviews, live photos. I order a lot on my site, why not help people make the choice? I will not advise the bad.
- Do you think organizing a joint venture is an affordable way for a woman to earn money?
- In one way or another, several hundred people participate in the work of the site, and the vast majority are mothers. For them, the main advantage in this matter is irregular working hours. No need to sit still from morning to evening, you can take the child to the section, take him to the doctor at the right time, meet him after school. However, there is another side to the coin. JV organizers often do not rest in the evenings and on weekends, working with suppliers, creating catalogs, answering customer questions. And this constant presence of a computer in life is, of course, not easy.
- And how do you become procurement organizers?
- You need to start by analyzing the situation in your city. See how many SP sites you have, how active sales are on them. Check the groups in social networks, in many regions joint ventures are concentrated there. After that, choose the largest site and contact the head. In this case, immediately clearly indicate the interest in the work, its advantages as a candidate. I just want to warn you right away: it’s important to have a good idea of the tasks and responsibilities of the “org” and understand that your earnings will not be equal to the organizational fee, at best, half of it.
- What are the responsibilities of the head of the procurement site?
- The task of any owner is to hire competent employees who can be delegated authority and responsibility. In addition, the leader determines the development strategy, controls business processes and generates new ideas. Work takes me all day. We can say that I live work because my work is incredibly interesting to me.
I wake up early, send my children to school and kindergarten, and either sit down at my computer at home or go to the gym for a workout.After lunch and until the end of the working day I work in the office, communicate with employees: meetings, planning meetings, brainstorming sessions. Then I pick up the youngest from kindergarten, have dinner - and I'm back at work.
- What advice would you give to women dreaming of their job?
- You can talk a lot, but I note two main tips. First, do what is fun. After all, we have one life and it is insanely wrong to spend it on an unloved, disgusted job. Do you like to bake cakes? Get a page on social networks, learn to take beautiful pictures of your masterpieces, follow the best culinary experts, wind up on your mustache, turn on individuality. The same thing, if you like to take pictures, read books and write about them, knit, sew ... Take your time, gradually expand the number of clients - through friends and relatives, then through their friends ... And soon the hobby will begin to generate income. If you are consistent, soon you will have the financial opportunity to take an assistant or two, rent or buy a larger room. And now the business is on its feet.
Keep your eyes open. Think, analyze, count and don't be afraid to start. After all, if you don’t start, you will never know whether it will work out or not.
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