The content of the article
The Premiata brand is a combination of unique design and attention to detail. This is a real style icon, without which it is difficult to imagine modern fashion shows. Let's talk about how the shoe company of the Mazza family developed and what it has now achieved using the most popular models from the Aizel marketplace as an example.
How it all began
The Premiata brand has a centuries-old background. The first shoe workshop was opened in 1885. Business gradually developed and passed down from generation to generation. Each descendant of Mazza brought something of his own to the company. So, in 1960, the Endless brand was launched - the predecessor of Premiata.
In 1981, the company begins to manage Graziano Mazza. Based on the experience of four generations and his own enterprise, he is radically changing the course of development and in 10 years he launches a brand that instantly becomes popular all over the world.
Brand Distinctive Features
To go beyond the standards and make the classics modern - the Graziano family did it with ease. She began to create models that immediately became hits. What are their Oxford boots worth, which, by the way, copy many famous brands.
In 1996, the first collection of sneakers was released and endless experiments with rubber soles began.
Today, Premiata women's shoes are an example of elegance, elegance and practicality at the same time. Just look at the models with wicker trim, glitter and sequins. Such sneakers can hardly be called sports. They blend perfectly with flirty dresses, long skirts, and even formal suits.
Sneakers Premiata with glitter
Premiata men's shoes are characterized by expressive minimalism. So, white sneakers with bright accents Zac-Zac and the Mattew model are bright representatives of the brand, emphasizing its concept. They are lightweight, versatile and certainly memorable. You can wear them with anything: from sweatpants to classic trousers. Perhaps this is a challenge to sports brands that produce shoes. The company has every chance to take a leading place in this market segment.
Sneakers Premiata Zac-Zac
Premiata Mattew sneakers
What is the success of Premiata? An unconventional approach, close attention to detail, a variety of solutions, constant research on shoe manufacturing technologies, work on quality and much more. This Italian brand has not only an impressive start, but also many opportunities for unlimited growth. These shoes are chosen by stylish and practical people who value functional and elegant things.
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